The Australian Museum (AM) is committed to protecting your personal information, in accordance with the NSW Privacy and Personal Information Protection Act 1998 (Privacy Act) and other applicable Privacy legislation (Privacy Laws).' This Privacy Statement outlines how AM deals with your personal information when you engage with us via AM's websites, Apps and software. This Privacy Statement is governed by the AM's Privacy Management Plan (PMP) which is the overarching document which outlines how AM complies with the Privacy Act and the standards outlined in the Privacy Act's Information Protection Principles (IPPs). In the event that there is any inconsistency between this Privacy Statement and AM's Privacy Management Plan, the Privacy Management Plan will prevail to the extent of any inconsistency.

The following Web Privacy Statement sets out how the Australian Museum will deal with personal information related to the content and use of its websites, public wi-fi and mobile Apps.

Collection of information

1) Automatic logging of information

IP addresses are used to administer the website and to diagnose problems. An Internet Protocol address (IP Address) is the address of a computer or mobile device. We use it to track your session, with the information used for statistical purposes eg. numbers and frequency of visitors to the website.

When you visit our website to read pages or download information, the following information is automatically collected - the user's server address, the user's top level domain name (eg .com, .gov, .au etc), the date and time of the visit to the site, the pages accessed and documents downloaded, the previous referring site visited and the type of browser used. No attempt will be made to identify users or their browsing activities except in the unlikely event of an investigation, where a law enforcement agency may exercise a warrant to inspect the Internet Service Provider's logs.

This site visit data is anonymous information, aggregated for analysis, with identifiable characteristics removed: this aggregate data may be provided to other people. Recording usage patterns helps us to identify popular areas of our site, and helps us work to improve and develop the site.

For security reasons, we use software programs to monitor network traffic and identify unauthorised attempts to upload or change information, or otherwise cause damage. It is a criminal offence to interfere with computers or data.

When you are on AM premises and you log on to our public wi-fi network using your mobile device, the AM will collect personal information, including IP address, from you for the purposes of monitoring use of our service in accordance with our terms of use, equitable use and, where you elect to receive them, to receive marketing messages from the AM and its partners.

2) Collection of personal information

The Australian Museum collects personal information (name, email address or postal address) directly from you when you provide it to receive specific Museum services such signing up to receive newsletters, buying tickets, entering competitions or making donations. There are some occasions when we collect your personal information other than from you directly. For example, from other Australian arts organisations who use a common customer relationship management (CRM) system where you already have a relationship with our organisations.

When you interact with us electronically, your personal information is either stored in secure Museum databases or, depending on the products or services you require, it may be held by our third party service providers. The Australian Museum has in place information security requirements aimed at eliminating risks of unauthorised access to, and loss, misuse or wrongful alteration of, your personal information. We require our third party service providers to have in place high standards of data security to protect your personal information.

The information will be used only for its intended purpose, or directly related purpose, as stated on the pages or forms where you submit it, and will not be added to a mailing list, unless this is the purpose for which you have provided the information. The information you provide will not be used for any other purpose without your consent.

Certain personal information may be required eg. name, email address, billing address to provide a service or product to you. This information may also be used to inform you of additional related products and services which may interest you. You can choose not to receive such additional information. We may ask about your interests but it is your choice as to whether you provide that response or not.

If you sign up to our newsletter to receive information on the AM or its programs or activities, your personal information will be added to the appropriate electronic mailing list.

3) FrogID

Please refer to the FrogID Privacy Policy webpage for specific information on the mobile App and software data collection.


Cookies are small files that a website can store on a user's computer and are used for keeping the "state of a user session" i.e. remembering who you are from a page requesting information to supplying it. The cookies that are used by the Australian Museum websites do not collect any personal information and we do not combine information collected through cookies with other personal information to tell us who you are.

We use cookies to measure certain visitor patterns, including areas of the website you have visited. This research is used to help us understand user habits, so the website can be improved and serve relevant information.

If you prefer not to receive cookies, you can adjust your Internet browser to refuse cookies or to warn you when cookies are being used. Refusal will make some parts of our websites inaccessible, unusable, or behave strangely.


The Australian Museum may be required on occasion to disclose your personal information to third parties eg if required by law or to provide the service you requested. For example, in purchasing tickets online, the AM will need to disclose personal information to third parties in order to bill and deliver your tickets.

The AM may anonymise and aggregate your personal information. We may do this for use and disclosure of the anonymous data to determine audience preferences to improve our offering or research demographic trends. We may share this anonymised data with our trusted partners to assist them in research or marketing products and services to you that are likely to be relevant to your interests and preferences.

We may also share with certain media agencies, publishers and partners, such as Facebook, Google and Twitter, anonymous unique identifiers ('hashed data’) allocated to you. This identifier may be associated with information collected when you engage with us, for example by subscribing to our e-newsletters, visiting our websites or digital platforms, using our approved agencies, buying a ticket, making a booking, or calling, emailing, faxing or mailing us. This is so that we can together provide you with customised content when you visit certain websites and provide other visitors to those websites with customised advertising.

Other than these occasions, we will not disclose your personal information for any other purpose unless you have authorised us to do so.

The AM will not sell or receive payment for licensing or disclosing your personal information.

Names and email addresses of AM staff appearing on this website are provided with their knowledge and assent.

External links

This site contains links to other sites. The Australian Museum is not responsible for the privacy practices or the content of such web sites.

Access and correction

The personal information you provide is accessed only by authorised persons.

The AM will take reasonable steps to ensure your personal information is accurate, complete and up to date. Should you wish to access or amend this information, please contact the website feedback form - contact details below.

If you wish to opt out of receiving any communications or be removed from any databases, please contact the AM via the website feedback form.


The AM uses 2048 bit encryption in areas where payment is required (e.g. purchasing online tickets).

Your details and order information will only be used to fulfil your order and to advise on the status of your order.

Credit card data is among the most sensitive data collected by websites. When you purchase tickets from us, your credit card information is sent, securely, directly from your browser to our secure payment partners. Credit card numbers never comes to our servers and are not recorded in our database.


The AM websites and platforms have security measures in place to protect against loss, misuse and alteration of information under our control. However no data or email transmission over the Internet is 100% secure. We do our best to ensure the security of our site.

The password for your account is stored in our database in an encrypted form. If you lose or forget the password we cannot recover it for you, but you can reset your password. Even though the password is safely stored you should follow password best practices, and:

- not choose something that is easy to guess

- not choose a password that you have used elsewhere

- reset your password regularly.

If you do not wish to use the Internet to interact with us, the Australian Museum can be contacted by telephone on +61 (0)2 9320 6000 or mail - 1 William Street, Sydney NSW 2010.

Privacy concerns

Further information on NSW privacy law can be found at Information Privacy Commission NSW.