Frogs Field Guide – deciding on a platform

By: Ms Jen Cork, Category: Museullaneous, Date: 13 Feb 2012

When developing the Frogs Field Guide we planned to build the app for both iOS and Android platforms.

App nearby view - FFG

App nearby view - FFG
Photographer: Jen Cork © Australian Museum

As we delved deeper into scoping the project, however, we decided to focus the first build of the application on the iOS platform. Here's why...

We based our decision on a number of factors.

First, when we started the build our research highlighted that, in Australia, the larger market share was held by iOS. This stat has since shifted, with Android now having the larger percentage of the worldwide market. Even though the numbers are changing, however, the engagement on the iOS platform has remained strong as demonstrated in this article.

Second, Apple's streamlined developer experience has attracted great developers to the iOS space, often resulting in a more enjoyable and meaningful user experience. For now, the nature of this experience means that many developers have stayed in the iOS space, continuing to build a rich market place of high-quality apps.

Third, it seems that the strict framework Apple have created for their apps and market place is working to the benefit (for the most part) of both users and developers. It's resulted in a greater integrity in iOS apps and the Apple Store maintains a high level of quality.

The final reason we chose iOS is that a very large percentage of mobile visitors to our website over the past year are on the iOS platform. Although this may not automatically translate to app downloads, it does give us an idea of our mobile audience and the platform they are engaged with.

So, we while we believe our visitors will have a great experience with our Frogs Field Guide on iOS, we are not discounting Android. As we learned about the Andorid platform from developing DangerOz... watch this space!

For more information about the app visit our 'Frogs Field Guide' page.


lostumbrellas - 3.02 PM, 17 February 2012
Was delivering via a web app considered as an option? Removes the need to develop for multiple platforms, and allows access to the same content via a browser- not everyone has a smart phone after all.
Jen Cork - 2.02 PM, 16 February 2012

Sounds good Lynda!

Interesting that a new report has come out saying 'Apple is now the world's number one seller of smartphones'. has a great little summary article well worth a read. Lots going on in the space!

Lynda Kelly - 1.02 AM, 16 February 2012

Great post Jen. We have had quite a bit of feedback requesting an Android version which I find interesting as this didn't happen so much with DangerOz. I think this demonstrates what you say above, that this platform is growing. As we discussed I'm keen to see what we can get done with Android so lets talk soon!

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