Refereed Article Exploring Social Media for Front-End Evaluation

Citation: Jensen, B; Kelly, L. 2009. Exploring Social Media for Front-End Evaluation. Exhibitionist. Fall. 19-25. (


Museums are increasingly seeking ways to involve audiences in their exhibitions and programs through giving them a voice. Visitors too are seeking more engagement with and two-way interaction with museums as they find them interesting and exciting places to visit. The emergence of Web 2.0 and social media provides opportunities for joint and reciprocal communication where exhibition project teams can become co-creators with their audiences. What then, is social media and how can it be used to engage with museum audiences?

This paper explores these issue via a case study of undertaking front-end evaluation and developing content for a planned All About Evil exhibition.

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