What's been happening on the Museum's Facebook and Twitter accounts? Online Producer Michael Hugill cuts out the stats and pastes in some of our more interesting social media stories (in a picture book format no less).

Statistics are important and a big part of our jobs in the Online, Editing & Audience Research team, but it's also necessary to report on the qualitative side of social media (especially when senior management and other staff members request it). Here are some of our more interesting social media stories from the hundreds that happened in July.

Let's start with Facebook:


A discovery by one of our research associates proved popular...

Facebook


... as did a link we shared about an interesting discovery made from the teeth of neanderthals...

Facebook


... while a new photo album covered what was a very productive and informative Kids College this year...

Facebook


... and we received a surprise post from a student all the way from Texas who'd used our website to finish an assignment on the ocean sunfish (or Mola Mola).

Facebook


Meanwhile, over on Twitter...

... one visitor had a close encounter with a dinosaur (a great example of the many photos visitors share online every month)...

Twitter


... while three tweets about our upcoming Indigenous Astronomy Night Talk garnered more interest than any other event we shared (a very interesting result!)...

Twitter


... we teamed up with our fantastic @searchndiscover team to help with an identification enquiry...

Twitter


... before a photo led to a chat which led to an enquiry which led to a referral which led to one happy visitor...

Twitter

(Here's another example of how Twitter is helping us to provide visitors with more information after they leave)

... we also chatted with @stealthpooch and @alliewonder about dioramas and received this glowing review...

Twitter


... before this tweet about our tongue-in-cheek drop bear page went bouncing around the interwebs again (definitely one of our most shared links).

Twitter


THE END ;)