Key Info

  • Position Title
    Director
  • Division
    Public Affairs & Development

Email Amanda Farrar

In July 2018, Amanda was promoted to Director, Public Affairs & Development, responsible for the development of corporate strategic projects, government relations and other stakeholders who support the AM’s strategic direction. This role also secures financial support for the Australian Museum from private sources including individual donors, Trusts & Foundations, bequests to increase revenues, engagement and awareness, and to enhance the Museum’s brand. Amanda was selected for the Council of Australian Museum Directors Executive Mentoring Program (2018).

Amanda was formerly the AM’s Manager, Public Affairs & Community Relations from April 2016-July 2018. Amanda is a public affairs and marketing executive with over 30 years experience in media management, stakeholder relations, marketing and communication. Amanda was previously a senior advisor to former NSW Premier, Hon. Mike Baird and the former Managing Director of National Geographic Channel Australia/New Zealand with a depth of marketing, advertising, communications and digital broadcasting experience.

Amanda has a personal interest in Indigenous affairs and community building and has been actively engaged in a number of place management and community building committees and groups across the Northern Beaches of Sydney.