What does winning an Australian Museum Eureka People's Choice Award mean?

Hala Raghib (2007 winner):

I am proud and appreciative for the votes made by the Australian public. The awards encourage distinctive and inspiring scientists that aim to make the world a better place.

Nicole Kuepper (2008 winner):

Winning a Eureka prize has given me the opportunity to increase the awareness of exciting renewable energy research happening in Australia through media appearances and public speeches, highlighting the work that we are doing to help to address energy poverty affecting 2 billion of the world’s poorest people.

Voting is now open for the 2009 People's Choice Award. Choose between six real-life scientists doing amazing work. Cast your vote here now. How will your selection fare?