Audience Research Reading List

Here's a list of beginner audience research readings that I give to students and other newbies.

Argyrous, G. (1996). Statistics for Social Research. South Yarra: Macmillan Education Australia Pty Ltd.

Black, G. (2005). The Engaging Museum. Developing Museums for Visitor Involvement. London, New York: Routledge.

Cavanagh, B. (2001). Evaluating museum education programs. Museum Methods Sheet 7.3. Canberra: Museums Australia Inc.

de Vaus, D. (1991). Surveys in Social Research (3rd ed.). London: UCL Press.

Diamond, J. (1999). Practical Evaluation Guide: tools for museums and other informal educational settings. Walnut Creek, CA: AltaMira Press.

Dierking, L. & Pollock, W. (1998). Questioning Assumptions: An Introduction to Front-end Studies in Museums. Washington: Association of Science-Technology Centres.

Ferguson, L. (2001). An Introduction to Audience Research. Museum Methods Sheet 7.1. Canberra: Museums Australia Inc.

Fink, A. (1995). How to Sample in Surveys (Vol. 6). California: Sage.

Fink, A. (1995). How to Analyse Survey Data (Vol. 8). California: Sage.

Francis, G. (1999). Introduction to SPSS for Windows (2nd ed.). Sydney: Prentice Hall.

Frazer, L., & Lawley, M. (2000). Questionnaire design & administration. Brisbane: John Wiley & Sons
Australia, Ltd.

Kelly, L. (2001). Focus groups. Museum Methods Sheet 7.4. Canberra: Museums Australia Inc.

Krueger, R. (1988). Focus Groups: A Practical Guide for Applied Research. California: Sage.

Loomis, R. (1987). Museum Visitor Evaluation: New Tool for Management. Nashville: American Association for State and Local History.

McManus, P. (1991). Towards Understanding the Needs of Museum Visitors. In Lord, G & Lord, B. (Eds.). The Manual of Museum Planning. London: HMSO.

Meehan, C. (2001). Designing questionnaires. Museum Methods Sheet 7.5. Canberra: Museums Australia Inc.

Scott, C. (2001). Exhibition evaluation for museums and galleries. Museum Methods Sheet 7.2. Canberra: Museums Australia Inc.

Dr Lynda Kelly , Manager Online, Editing and Audience Research
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