To determine the needs and wants of young adults in museum visiting for the audience research study "Engaging Young Adults in Museums", a short ten question online survey was created and distributed to young adults aged 18-26 years via social media websites such as Facebook.
The Jurassic Lounge event can be seen as an ideal model for successfully attracting the young adult audience to museums. A case study was conducted on the event for the audience research study "Engaging Young Adults in Museums".
What are museums around the world currently doing to capture the young adult audience? The second topic investigated in the audience research study "Engaging Young Adults in Museums".
The key barriers preventing young adults from attending museums was the first topic investigated in the audience research study "Engaging Young Adults in Museums".