I attended the Transformations in Cultural Communictaion Conference the other week. The aim of this year's conference was to “... draw together leading researchers and professionals to explore the tangible ways in which social media can engage culturally diverse audiences”. Here's some of what I gleaned...
To prepare for an exhibition next year we recently conducted a frontend survey about the topic “deep ocean”. This research was conducted using Survey Monkey, an online survey tool, and after two weeks 792 people had responded.
Asking questions is what we do in Audience Research. We do it for lots of reasons, and all of them deepen or broaden our understanding of what we are researching. How fitting then that we recenlty conducted research about the deep ocean.
In March 2009 we surveyed past entrants of the Museum’s annual photography competition Up Close and Spineless. The competition, which focuses on invertebrates and was launched in 2002 with 158 entries, has grown in popularity to attract over 500 entries in 2008. The survey was conducted to inform the future direction of the competition and investigate other photographic exhibition possibilities for the Museum.