To prepare for an exhibition next year we recently conducted a frontend survey about the topic “deep ocean”. This research was conducted using Survey Monkey, an online survey tool, and after two weeks 792 people had responded.
Asking questions is what we do in Audience Research. We do it for lots of reasons, and all of them deepen or broaden our understanding of what we are researching. How fitting then that we recenlty conducted research about the deep ocean.
Museums now operate across three spheres: their physical site; online (via websites and social media) and in the mobile world. How do each of these spheres intersect? How can museums add value across the three to enhance their relationships with audiences?