Document: Alexander the Great frontend evaluation report

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Front end evaluation for the Alexander the Great exhibition.

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Abstract

A brief front-end evaluation was undertaken for the Alexander the Great exhibition with the purpose of evaluating visitors’ existing knowledge of the subject, what they would like to know, and what they expected an exhibition on the topic to look like. The respondents were asked to rate a selection of potential titles in order of their preference.

49 visitors were surveyed at various locations within the Museum in October and November 2011.

71% of people said they knew who Alexander the Great was, however their knowledge was sometimes inaccurate. Those who provided correct information identified him as Greek, a conqueror, a warrior, and not necessarily of good character.

People said they would like to know a chronology of events and overall history, personal details and motivations, and why he is still known now.

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