Editor Deb White provides a checklist to help you as the interviewer or video producer to brief your interviewee and structure your video.
Interviews are more successful when the interviewee is prepared and the content for your video structured.
Video interviews used by the Museum are usually a maximum of 3 minutes in length. If they are any longer, your audience begins to lose interest. The ideal length is between 1.5 and 2 minutes.
Videos with talking heads are usually quite boring for the visitor. If your video is an interview with a content expert, break up the monotony of a talking head with images, footage or animation.
Think about the life of this video asset. How long will it be used for? What platforms will it be pushed out on? Do you need to consider copyright, licencing or branding issues?
Before the shoot
At the shoot
Brief your interviewee by informing them of the following:
Decide where you want the interviewee to look – at you, at an object or at the camera. Looking off camera is usually favoured by filmmakers.
Offer the interviewee notes or prompts placed somewhere out of shot.
Offer a practise run to the interviewee.
After the shoot
If this interviewee is going to be in further interviews, it is a good idea to let them see the interview on tape so they can become more aware of their use of gestures and intonation and remedy either if need be.