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Visitor Perceptions of the Museum and Jurassic Lounge

By: Michelle DelCarlo, Category: At The Museum, Date: 25 Aug 2011

"Alive & Not Antiquated"

After briefly reviewing a visitor survey conducted at the August 16th Jurassic Lounge, I was intrigued by responses to the question “Has Jurassic Lounge changed how you see the Australian Museum?” Visitors were asked to check yes or no, and if they said yes, they were asked to elaborate on their response.

Here are a few elaborations:

“more modern, more adult entertainment”

“cause I probably won’t [sic] have come otherwise”

“makes it more alive & not antiquated”

“in touch w/ current arts population”

“It has moved from being a ‘traditional’ space to a modern, new, funky place – definitely a younger crowd.”

“It’s ‘funner’ now”

“It’s a more social experience then I usually associate with museums.”

“A lively museum.”

“More accessible to adults”

“Made me think of it as welcoming to people my age. Coming across as exciting & vibrant rather than stuffy or juvenile”

There is more analysis to be done, but I am interested to see if the data shows that this is an event that draws the elusive 18-35 crowd.  If so, can the museum capitalize on this interest by creating similar programming?

(Don't forget to visit www.jurassiclounge.com to find our more about this night.)

3 comments

Lynda Kelly - 1.08 PM, 26 August 2011

I have aggregated all the JLounge evaluation results so far into a section. Go here and scroll down the page a bit and you'll find a range of different surveys we did during Season 1 and 2.

Lynda Kelly - 12.08 PM, 26 August 2011

This is great feedback - thnx for sharing Michelle. We will be completing our surveys next week and I'm looking forward to more results.

Jen Cork - 3.08 PM, 25 August 2011

Particularly like the 'lively museum' comment. My experience is that it defiantly is a lively museum. Very excited to see people are getting that message. Great stuff Michelle.

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