Came across two recent interesting stories about social media I thought I'd share.
How Social Media is Changing the 2010 Grammys: "... the Recording Academy has taken great strides to make this year’s ceremony more interactive and fan-centric than ever before. ... The Academy has also embraced social media for the 2010 Grammys, big time."
This is a great article about how social media is changing the way an organisation connects with its' constituents and the biggest challenge faced - to actually decide embrace social media in the first place. Reminds me of some of the discussions we've had (and are still having) across our sector about what to do regarding social media. There are plenty of good lessons to learn from this posting.
The second, from Ross Dawson via Facebook, Australia is #1 globally in usage of social media, discusses recent research that shows that people in developed countries are spending 82% more time on social media and that Australia is number 1 globally in usage. Ross (and others) muse on the reasons for this in the next post on his blog.
Research we have conducted at the Australian Museum (reported here) shows that those who visit museums are more likely to have used social media that are two-way (such as commenting on blogs, writing reviews, etc) than those who don't. We are doing further research during January, asking what kinds of social media tools visitors to our College Street site have used in the previous six months. I'll post results on this blog when I get them.
As I have said many times before - we ignore these trends at our peril!