Blog

How do visitors use our website front page?

By: Dr Lynda Kelly, Category: Museullaneous, Date: 08 Aug 2011

As we start on redeveloping our front page we took a look at some Google stats to see what was happening. The findings were quite a surprise! 

For the year 1 July 2010 to 30 June 2011 our site had 10,381,365 visitors (wow!). However of these 549,063 (or 5%) actually visited the front page. Of those that visited the next page they travelled to was:

  • What’s on (24%)
  • About us (12%)
  • Home (11%)
  • Search (9%)
  • Animals (7%)
  • Research and collections (5%)
  • Education services (4%)

Interestingly, 24% of Sydney visitors (218,045) went to the front page, which was the most popular page for these users.

The top 20 pages for our site are (in order):

  • Home 18%
  • Stories of the Dreaming 16%
  • Stages of Decomposition 13%
  • Search 7%
  • What’s on 7%
  • Stories from Queensland 5%
  • Animals 5%
  • About Us 4%
  • Stories from the Northern Territory 3%
  • Stories from South Australia 3%
  • Stories from Western Australia 3%
  • Fishes 3%
  • Research and Collections 2%
  • Movie/How the water got to the plains 2%
  • Death the Last Taboo 2%
  • Find a Fish 2%
  • Spiders 2%
  • Movie/Emu and The Jabiru 2%
  • Australia’s extinct animals 2%

[Note - these percentages are of total visits to the top 20 sites]

Although mobile totalled only 4.5% of total visits (or 146,818 visits) we are finding that these figures increase every month. The iPhone dominated with 56% of visits; iPad at 18%; Android 12% and iPod 11%.

For me, however, the most fascinating finding from all this is that Indigenous material (at 34%) is by far the most popular content on our site. Much food for thought there…