Audience Research
Join discussions about museum evaluation and audience research.
Our Bloggers
Lynda Kelly
Manager Online, Editing and Audience Research
Chris Lang
Audience Researcher/Advocate
Michael Hugill
Online Producer @michaelhugill
Irene Rubino
Intern
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Audience Research
- Dec 2011
- Nov 2011
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Aug 2011
- Notes From the Future: A Reflection on My Internship
- Science in the City: Sparking Interest
- Digital Literacies ... and app development
- Evaluation Twitter feeds to follow
- My Critical Appraisal of Surviving Australia
- Weapons! To battle ... or not to battle?
- Natural history specimens as social media stars: Mr Blobby
- Birds of Paradise Exhibition: Title Testing Results
- Do museum shops need to know about Web 2.0 and social media?
- Kids Teaching Kids - Solutions in the Works
- Ask a curator...1 September 2010
- Value Packaging for Families
- Smithsonian Commons Prototype
- Kids and credibility in the online world
- Twitter as an audience research tool?
- USA Trip 2010: Impressions from a land far far away
- The dinner table
- How do Australian Museum visitors use social media?
- Smartphones and open content – emerging trends
- Are we addicted to social media?
- Visitors to the Australian Museum use social media
- Sep 2011
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- Dec 2010
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Sep 2010
- An introduction to Twitter
- Digital Heritage Students Lecture
- The Science of Climate Change: Questions and Answers
- Science in the City - The Final Lap!
- Science in the City - the Marathon Begins!
- Science in the City - A Marathon of Heroes
- How to be clever on Facebook
- Museums and the Web Conference 2010
- Museums and Web 2.0
- Web 2.0 for small and volunteer museums
- Aug 2010
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- Dec 2009
- Nov 2009
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Oct 2009
- Innovation in the Art Museum Symposium Taipei Day 2
- Innovation in the Art Museum Symposium Taipei Day 1
- What is the Audience Research Blog?
- Taipei Travels October 2009
- Handheld technology in museums
- Museums on Twitter
- Papers on museums and Web 2.0
- Knowledge Workers
- Crowdsourcing and exhibition development
- Applying and sharing research findings
- Summative Evaluation: Dinosaur Unearthed Exhibition
- Interest in Ancient Cultures
- Climate Change and Museums
- Sep 2009
- Aug 2009
- Jul 2009
- May 2009
Millennials and museums
Who are these elusive people and why should museums care??
Came across two interesting reads lately. Millennials and Social Media: Why Nonprofits Need Them to Survive appeared recently on the Know your own bone blog. Colleen makes some strong points about how millennials use social media, in particular, to generate change. I believe they will take this mindset into their future senior roles in museums. Out with authority, privacy and didactism and in with sharing, viral marketing and facilitating.
The other, The Teen, The Tweet, And The Governor: Social Media Lessons From The Emma Sullivan Fiasco came to me via Russ from our Webteam and Fast Company. Some interesting observations about the perils of misunderstanding social media. The post contains some wise and sage advice that I believe works for all audiences, as they state: "My advice would be not to ignore or talk down to Millennials when they express dissent; instead, reach out and ask them about their opinions and where they come from". I also think the next skills museum workers need to nurture are embracing diverse points of view and respect for others.
Oh, and for a definition of millennials or GenY, Wikipedia to the rescue as seems appropriate!
Dr
Lynda Kelly
, Manager Online, Editing and Audience Research
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Students experiencing a hands-on fossils session View full size
Stuart Humphreys
© Australian Museum
Group 5 students exploring clapsticks View full size
© Australian Museum
Students using iPads in learning program View full size
Helen Wheeler
© Australian Museum