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Life Beyond the Tomb Exhibition Evaluation 2005

By: Dr Lynda Kelly, Category: Museullaneous, Date: 31 Aug 2010

Here's a summary of findings from the Life Beyond the Tomb 2005 exhibition evaluation

Ancient Egyptian mummy mask

 © Australian Museum

100 surveys conducted over 5 days from 4-11 January 2005 for the Life Beyond the Tomb (LBTT) exhibition. Note sample has a female skew. Key findings:

  • Majority of those surveyed aged 35-49 years (43%)
  • Lower percentage aged 25-34 surveyed compared to other special exhibitions
  • 62% Sydney-based visitors
  • 70% Australian-born
  • 25% new visitors
  • 57% came specially to see LBTT compared to 16% Uncovered; 74% Gold & Sacrifice; 74% Chinese Dinos;
  • 53% Two Emperors; 89% Ancient Lives; 97% Pharaohs 1998
  • 65% rated good value for money (lower compared with other special exhibitions)
  • 4% Museum members
  • How heard: 28% billboard/outdoor; 37% newspaper ad; 15% television (note is pay TV); 11% word of mouth
  • One aspect of exhibition liked most: 43% mummies; 14% coffins; 12% narrative story; 10% everything; 7% general layout/display; 7% Information/text panels/descriptions throughout

Main message/idea trying to get across (Note: multiple response question):

  • 24% Egyptians beliefs about/importance of/ death & afterlife
  • 20% Life in ancient Egypt/practices and beliefs
  • 15% general education
  • 12% Burial rites/death rituals
  • 8% Journey
  • 8% show how mummification was done
  • 7% Convey Egyptians beliefs/practices through Keku’s story
  • 6% create an interest in history
  • 6% similarity to today/similar views on death
  • 4% Importance of preserving history
  • 3% New understandings of Egypt through DNA, importance of research
  • 3% Wow factor/come back again
  • 2% Advancement/sophistication of Egyptians
  • 2% atonement/judgement
  • 2% Egyptians’ preoccupation with death/death as a business