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Life Beyond the Tomb Exhibition Evaluation 2005

By: Dr Lynda Kelly, Category: Museullaneous, Date: 31 Aug 2010

Here's a summary of findings from the Life Beyond the Tomb 2005 exhibition evaluation

100 surveys conducted over 5 days from 4-11 January 2005 for the Life Beyond the Tomb (LBTT) exhibition. Note sample has a female skew. Key findings:

• Majority of those surveyed aged 35-49 years (43%)
• Lower percentage aged 25-34 surveyed compared to other special exhibitions
• 62% Sydney-based visitors
• 70% Australian-born
• 25% new visitors
• 57% came specially to see LBTT compared to 16% Uncovered; 74% Gold & Sacrifice; 74% Chinese Dinos;
• 53% Two Emperors; 89% Ancient Lives; 97% Pharaohs 1998
• 65% rated good value for money (lower compared with other special exhibitions)
• 4% Museum members
• How heard: 28% billboard/outdoor; 37% newspaper ad; 15% television (note is pay TV); 11% word of mouth
• One aspect of exhibition liked most: 43% mummies; 14% coffins; 12% narrative story; 10% everything; 7% general layout/display; 7% Information/text panels/descriptions throughout

Main message/idea trying to get across (Note: multiple response question):

• 24% Egyptians beliefs about/importance of/ death & afterlife
• 20% Life in ancient Egypt/practices and beliefs
• 15% general education
• 12% Burial rites/death rituals
• 8% Journey
• 8% show how mummification was done
• 7% Convey Egyptians beliefs/practices through Keku’s story
• 6% create an interest in history
• 6% similarity to today/similar views on death
• 4% Importance of preserving history
• 3% New understandings of Egypt through DNA, importance of research
• 3% Wow factor/come back again
• 2% Advancement/sophistication of Egyptians
• 2% atonement/judgement
• 2% Egyptians’ preoccupation with death/death as a business