What interests visitors about ancient cultures?
The Audience Research Unit has conducted several studies of exhibitions about ancient cultures.
Visitors were asked about the attraction of ‘ancient cultures’ in both the Ancient Lives (1999) and Pharaohs (1998) exhibitions exit surveys. Responses have been categorised as follows:
Here's what some visitors to the Ancient Lives exhibition said:
Learning about what they did in the past.
Beauty is inspirational.
Background to our own culture.
See how similar they are – common humanity. Craftsmanship better than ours.
These days don’t see the real thing so much, computer-oriented information these days.
Wealth of artistic talent.
Depiction of life prior to technology – common human conditions are evident.
We also conducted a front-end evalaution for a potential Inca exhibition (2000). We found the aspects of Inca culture that fascinate on a spontaneous level were:
Other general reactions to the concept:
We're currently planning an evaluation of our Art of the Pharoahs exhibition (opening on Saturday 12th September) so be interested to see if these thoughts are still valid. Will keep you posted!