How do visitors use our website front page?
By: Dr Lynda Kelly, Category: Museullaneous, Date: 08 Aug 2011
As we start on redeveloping our front page we took a look at some Google stats to see what was happening. The findings were quite a surprise!
For the year 1 July 2010 to 30 June 2011 our site had 10,381,365 visitors (wow!). However of these 549,063 (or 5%) actually visited the front page. Of those that visited the next page they travelled to was:
- What’s on (24%)
- About us (12%)
- Home (11%)
- Search (9%)
- Animals (7%)
- Research and collections (5%)
- Education services (4%)
Interestingly, 24% of Sydney visitors (218,045) went to the front page, which was the most popular page for these users.
The top 20 pages for our site are (in order):
- Home 18%
- Stories of the Dreaming 16%
- Stages of Decomposition 13%
- Search 7%
- What’s on 7%
- Stories from Queensland 5%
- Animals 5%
- About Us 4%
- Stories from the Northern Territory 3%
- Stories from South Australia 3%
- Stories from Western Australia 3%
- Fishes 3%
- Research and Collections 2%
- Movie/How the water got to the plains 2%
- Death the Last Taboo 2%
- Find a Fish 2%
- Spiders 2%
- Movie/Emu and The Jabiru 2%
- Australia’s extinct animals 2%
[Note - these percentages are of total visits to the top 20 sites]
Although mobile totalled only 4.5% of total visits (or 146,818 visits) we are finding that these figures increase every month. The iPhone dominated with 56% of visits; iPad at 18%; Android 12% and iPod 11%.
For me, however, the most fascinating finding from all this is that Indigenous material (at 34%) is by far the most popular content on our site. Much food for thought there…