Who visits museums in general and who visits the Australian Museum?
Museum visiting is not evenly spread in the population. However, audience research shows that the demographic characteristics of museum visitors has remained fairly stable, both over time and across studies that have been undertaken in many different countries.
Generically, museum visitors typically:
Research has also found that people visit museums for a broad range of reasons:
Against this background, our research of 2,518 visitors over 2005-2007 tells us that visitors to the Australian Museum are typically:
There are certain characteristics of visitor groups that we have specifically looked at – these can be found in the Australian Museum Visitor Profile document. We continue to do exit surveys and once we have another data set we will post again (although my suspicion is that it won't change much - see above!).