Developing a social media strategy for the Museum - why are we in these spaces and what will we actually do in them?
Our task is to have a more strategic approach to working with social media across the Museum. To kick-off the conversation we had a workshop today (18 November) with around 25 staff to progress this.
The aims of the workshop were to:
We got well down the path with some terrific discussions around the aims, with notes from each working group found here, which we based on questions posed in Russ's presentation (also available on the right hand side of this page).
After most people left, a small group of us developed the key aim for the Museum in social spaces as:
Through using social media we aspire to:
Our operating principals are that we:
So, how does this sound? Did I get the gist of the conversation? Where do we go now? Thoughts please?