Audience Research
Join discussions about museum evaluation and audience research.
Our Bloggers
Lynda Kelly
Manager Online, Editing and Audience Research
Chris Lang
Audience Researcher/Advocate
Michael Hugill
Online Producer @michaelhugill
Irene Rubino
Intern
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Audience Research
- Dec 2011
- Nov 2011
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Aug 2011
- Notes From the Future: A Reflection on My Internship
- Science in the City: Sparking Interest
- Digital Literacies ... and app development
- Evaluation Twitter feeds to follow
- My Critical Appraisal of Surviving Australia
- Weapons! To battle ... or not to battle?
- Natural history specimens as social media stars: Mr Blobby
- Birds of Paradise Exhibition: Title Testing Results
- Do museum shops need to know about Web 2.0 and social media?
- Kids Teaching Kids - Solutions in the Works
- Ask a curator...1 September 2010
- Value Packaging for Families
- Smithsonian Commons Prototype
- Kids and credibility in the online world
- Twitter as an audience research tool?
- USA Trip 2010: Impressions from a land far far away
- The dinner table
- How do Australian Museum visitors use social media?
- Smartphones and open content – emerging trends
- Are we addicted to social media?
- Visitors to the Australian Museum use social media
- Sep 2011
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- Dec 2010
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Sep 2010
- An introduction to Twitter
- Digital Heritage Students Lecture
- The Science of Climate Change: Questions and Answers
- Science in the City - The Final Lap!
- Science in the City - the Marathon Begins!
- Science in the City - A Marathon of Heroes
- How to be clever on Facebook
- Museums and the Web Conference 2010
- Museums and Web 2.0
- Web 2.0 for small and volunteer museums
- Aug 2010
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- Dec 2009
- Nov 2009
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Oct 2009
- Innovation in the Art Museum Symposium Taipei Day 2
- Innovation in the Art Museum Symposium Taipei Day 1
- What is the Audience Research Blog?
- Taipei Travels October 2009
- Handheld technology in museums
- Museums on Twitter
- Papers on museums and Web 2.0
- Knowledge Workers
- Crowdsourcing and exhibition development
- Applying and sharing research findings
- Summative Evaluation: Dinosaur Unearthed Exhibition
- Interest in Ancient Cultures
- Climate Change and Museums
- Sep 2009
- Aug 2009
- Jul 2009
- May 2009
Australian Museum Members Survey Results
Results of two surveys of Austalian Museum Members - 1998 and 2001
Two surveys were conducted with Members: 566 in 2001 (80% return rate) and 562 in 1998 (70% return rate). The 2001 survey demonstrated that the profile of members did not change since the 1998 study. It should be noted that this reflects those who completed the survey, not actual membership, although care was taken to sample across member types. Also these surveys were undertaken eight years ago and may not reflect the current members (or may do so!).
The survey found that generally members:
- held family membership (41%) followed closely by single membership (38%)
- have been long-term (more than 6 years)
- joined to support the Museum; gain free entry to the Museum and receive the magazine
- most like the magazine; exhibition viewing
- least like kids' events; family events and overseas tours
- were satisfied with Members as excellent value for money (majority rated 8 on 1 –10 scale)
Those completing the survey were predominantly: female; aged 35-49 years, or over 50 years; university/college or higher educated; read the Sydney Morning Herald; listen to ABC radio; Australian-born; and have access to the Internet.
Dr
Lynda Kelly
, Manager Online, Editing and Audience Research
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