Audience Research Online Resources

Here's a range of links to other audience research sites and what they say about themselves (no plagiarism intended!!).

Evaluation and Visitor Research Special Interest Group (EVRSIG): established in 1996, is a group of Australasian museum professionals dedicated to advocating for the visitor voice within museum practice.

Exploratorium's Visitor Research and Evaluation Department: conducts research on informal learning in the public space of our museum. In addition, we conduct evaluation studies to inform and improve the exhibits and programs developed at the Exploratorium.

Institute for Learning Innovation: a nonprofit organization dedicated to understanding, facilitating and communicating about free-choice learning. Through our work with organizations of all types, we aspire to support access to rich and meaningful learning experiences for everyone.

Office of Policy and Analysis, Smithsonian Institute: Drawing from extensive expertise in such disciplines as public administration, organization and management theory and practice, museum studies, sociology, and economics, OP&A offers an array of relevant multi-method research services.

Research Centre for Museums and Galleries, Leicester University: established in 1999 in response to the growing need for research and evaluation within the sector, in particular around the relationship between museums, galleries and their audiences.

University of Pittsburgh Center for Learning in Out-of-School Environments (UPCLOSE): an academic home for informal learning. We explore what it means to learn in informal settings. We tinker with innovative designs to support informal learning. We document how museums and community organizations learn and change. And we bring research and practice together through collaboration and field-building initiatives.

Visitor Research at the Natural History Museum, London (UK): we want to make sure the visitor experience is always improving and that we reach a wide variety of people. Through our long tradition of visitor studies, we carry out audience research, evaluation and consultation on many of our exhibitions, activities and programmes.

Visitor Research at the V&A: One of the main aims for the V&A is to make our gallery developments and events and activities visitor-focused and so we have an active and wide-ranging programme of visitor research.

Visitor Studies Assocation: today’s premier professional organization focusing on all facets of the visitor experience in museums, zoos, nature centers, visitor centers, historic sites, parks and other informal learning settings. We’re committed to understanding and enhancing visitor experiences in informal learning settings through research, evaluation, and dialogue.

Visitor Studies Group: a community of professionals who work in the field of visitors studies in a range of cultural and natural heritage organisations. Dispersed throughout the UK and beyond, we see this website as a virtual extension of our network. Follow them on Twitter (@visitorstudies).


Dr Lynda Kelly , Manager Online, Editing and Audience Research
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