Audience Research Unit

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The Australian Museum Audience Research Unit undertakes a broad range of visitor research and evaluation projects. The objectives of the unit are to undertake and facilitate innovative research into visitor experiences and learning issues in museums generally; feed information into program development, policy and planning; publicise and disseminate research results and serve as a networking hub linking the Museum with other organisations, universities and research institutions that are undertaking research in complementary areas.

Audience Research Resources

Further information about audience research in museums and web links.

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Evaluation Reports

Find evaluation reports prepared by the Audience Research Unit. This will be prgressively updated.

More about Evaluation Reports
- Australian Museum Evaluation Reports

Specific Audience Information

Further information and reports about specific audience groups.

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Audience Research Blogs

The Audience Research Blog answers questions you have about museum evaluation and audience research. The Visitor Voices blog highlights what our visitors say about us.

More about Audience Research Blogs
- What is the Audience Research Blog?
- What is the Visitor Voices Blog?

Australian Museum Visitors

Access the Australian Museum Visitor Profile here.

More about Australian Museum Visitors
- Australian Museum Visitors
- Australian Museum Visitor Profile 2005-2007

Collaborative Research Projects

Research projects emanating from the work of the Audience Research Unit in collaboration with university partners.

More about Collaborative Research Projects

Publications

List of publications emanating from the work of the Audience Research Unit.

More about Publications
- Audience Research Unit Publications

Student Projects and Placements

The Audience Research Unit has an extensive program of student internships and training to encourage emerging museum workers.

More about Student Projects and Placements
- Student Projects and Placements

Learning in Museums

Museum learning is a key objective for the Australian Museum. The Audience Research Unit has been studying museum visitors and their learning since 1994. This section contains papers and reports from a range of these projects.

More about Learning in Museums

Social Media and Museums

The Audience Research Unit has undertaken a variety of studies and experiment into how museums can best utilise social media in both programming and organisational change. Find some resources here.

More about Social Media and Museums

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